Recently, the introduction of new and improved technologies has highlighted a change within the automotive industry, where we are quickly accelerating into the forefront of the digital age to meet the needs of our customers. Online research is now an essential part of the buying journey, and being able to book your vehicle in for a service at the click of a button has triumphed over traditional methods of communication - we are now in an age where customers want technology to do all the hard work for them as after all, this is exactly what it's designed to do!
This evolution has allowed dealerships to get smarter with how they are utilising information. By showcasing all of the vehicles you have to offer in as much detail as possible, a customer is able to make an informed decision about their next vehicle, be it new or used. The more information you provide, the more likely a potential customer is to trust you and then visit your dealership in person to take their selected car for a test drive.
It's not only sales being impacted by the change in technology, as it's also evident throughout the aftersales market
, where a customer can now use an online system to book and monitor the care of their vehicle - this makes the process much easier for them to carry out. A simple fact to remember is that the easier the process, the more likely people are to engage with it.
When we're thinking of the dealership as a whole, a fully-functioning and operational Dealer Management System, incadea dms
, is the key to establishing the correlation between increased efficiency from sales and aftersales in any dealership. Having one easy-to-use platform ensures that all of the information is securely stored in a central hub-that all relevant team members have access to-means that all customer information is available at the click of a button, from the very start of their purchasing journey, which allows you to gain a better understanding of their habits and preferences. This therefore enables you to provide them with a seamless service, no matter what their reason for contacting you.
Increasing efficiency will also allow you to improve your customer experiences, which in turn allows your dealership to become more profitable. At incadea, our team of experts is here to help you to drive efficiency in your dealership. Get in touch with us today to find out more.